THE HAZARDS OF PUBLICITY

People who symbolize causes and ideas fill a deep human need. We of A.A. do not question that. But we do have to soberly face the fact that being in the public eye is hazardous, especially for us.

TWELVE STEPS AND TWELVE TRADITIONS, p. 181
THE PERILS OF THE LIMELIGHT

In the beginning, the press could not understand our refusal of all personal publicity. They were genuinely baffled by our insistence upon anonymity. Then they got the point. Here was something rare in the world -a society which said it wished to publicize its principles and its work, but not its individual members. The press was delighted with this attitude. Ever since, these friends have reported A.A. with an enthusiasm which the most ardent members would find hard to match.

TWELVE STEPS AND TWELVE TRADITIONS, p. 182
ATTRACTION, NOT PROMOTION

Through many painful experiences, we think we have arrived at what that policy ought to be. It is the opposite in many ways of usual promotional practice. We found that we had to rely upon the principle of attraction rather than of promotion.

TWELVE STEPS AND TWELVE TRADITIONS, pp. 180-81
ACTIVE GUARDIANS

To us, however, it represents far more than a sound public relations policy. It is more than a denial of self-seeking. This Tradition is a constant and practical reminder that personal ambition has no place in A.A. In it, each member becomes an active guardian of our Fellowship.

TWELVE STEPS AND TWELVE TRADITIONS, p. 183
PROTECTION FOR ALL

At the personal level, anonymity provides protection for all members from identification as alcoholics, a safeguard often of special importance to newcomers. At the level of press, radio, TV, and films, anonymity stresses the equality in the Fellowship of all members by putting the brake on those who might otherwise exploit their A.A. affiliation to achieve recognition, power, or personal gain.

UNDERSTANDING ANONYMITY, p. 5
SUGGESTED STEPS

Our Twelfth Step also says that as a result of practicing all the Steps, we have each found something called a spiritual awakening. . . . A.A.’s manner of making ready to receive this gift lies in the practice of the Twelve Steps in our program.

TWELVE STEPS AND TWELVE TRADITIONS, pp. 106-07
SERENITY

Having had a spiritual awakening as the result of these steps, . . .

TWELVE STEPS AND TWELVE TRADITIONS, p. 106
IN ALL OUR AFFAIRS

. . . we tried to carry this message to alcoholics, and to practice these principles in all our affairs.

TWELVE STEPS AND TWELVE TRADITIONS, p. 106